Bring Customers Back to Your BID with Wi-Fi Data
Over the years, Sky Packets has tried to balance the ethics of capturing personal data and the need for Business Improvement Districts to leverage data as a means to serve both locals businesses and consumers.
In a post COVID world, the landscape is divided by those that have actionable data and those that don't. BID's (business improvement districts), which have structured data of visitors, have the leverage to help their small businesses bring back much-needed customers and revenue. Whether it's pedestrians count, daily garbage bag replacements, or conducting surveys-we've seen BID's take some steps in collecting and consolidating data.
Sky Packets Wi-Fi solution, and our ability to capture a mobile devices MAC address, think of it as a unique identifier, is a crucial data variable that BID's must obtain in a post COVID world.
Having the Mac ID will provide critical insight into which customers are visiting the BID, when they visit the BID, and how long (dwell time) they stay with the BID's boundaries. Wi-Fi allows for effectively advertising with the Wi-Fi landing page and follow up directly with consumers, post-visit, in the form of purchasing incentives with an email capture during the authentication process.
Wi-Fi is the ultimate communication tool. It has never been more critical for businesses to leverage their marketing budgets. Well defined and precise audience identification, with data captured from Wi-Fi, will help adequately amplify campaign messages.
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